“To improve the lives of everyone through flowers.”
“Sharing the creative use of flowers through education, to bring joy and inspiration to all. “
Welcoming everyone to our association, events and shows by removing barriers to access
Sharing our artistry, creativity, skills, experience and innovation
Encouraging creative use of flowers to aid mental health, well-being and social interaction
Developing imaginative and accessible promotional programmes and publications
Providing the highest quality educational and training schemes and upholding their quality
Supporting opportunities to develop skills through competitions and exhibitions at all levels
Ensuring excellent organisational and commercial support for affiliated clubs and societies
Establishing a culture where collaboration and sharing best practice is the norm
Working closely with horticultural, trade and educational bodies with similar goals
Continuous improvement to everything we do by embracing incremental change
Regular renewal of our representation and plans to capture new trends and voices
Minimising our impact on the environment
Ensure a friendly welcome for all, that embraces equality and diversity
Ensure open and positive behaviours at all times in delivering our goals
Make full use of the knowledge, energy and commitment of all of our association’s members
Seek positive environmental sustainability in all our activities